Get Clients Talking About Your Salon

Apr 3, 2025

3 min read

Want to know how to get more salon clients? The secret is word-of-mouth marketing! When happy customers leave glowing reviews, refer friends, and tag your salon on social media, new clients will come in already excited to book with you.

But before clients start talking about your salon, there’s one essential step: providing an experience worth sharing.

A referral, review, or social media mention only happens if clients genuinely love their visit. From the moment they walk through your door to the final mirror check, every detail matters. Quality service, a welcoming atmosphere, and a seamless booking experience set the foundation for word-of-mouth marketing.

Here’s how to get clients talking about your salon and keep them coming back.

1. Provide an unforgettable salon experience

Before clients start recommending your salon, you need to give them something worth sharing. The best word-of-mouth marketing starts with an experience that feels personal, luxurious, and effortless.

How to make your salon unforgettable:

Personalized service – Remember client preferences and offer tailored recommendations.
Comfort and atmosphere – A clean, stylish, and relaxing environment makes a lasting impression.
Expertise and professionalism – Ensure every treatment meets high standards.
Punctuality and efficiency – Respect your clients’ time by staying on schedule.

Clients will naturally talk about a salon that feels special, so focus on delivering an experience they can’t wait to tell others about.

TIP: Looking to enhance your customer service? Discover how to deliver outstanding experiences to your clients.

2. Make rebooking seamless & natural

The best time to secure a repeat client is before they even leave your salon. A seamless rebooking process makes it easy for them to return—and the easier it is, the more likely they will!

How to encourage rebooking:

Ask before they leave. A simple “Shall we book your next visit?” helps clients commit on the spot.
Send a friendly reminder. A quick follow-up message reminds them to book their next appointment.
Use a shareable booking link. If clients love your salon, they’ll naturally recommend it to friends. A one-click booking link makes it easy for them to share.

Make booking effortless and share your booking link

Make it easy to book

3. Follow up to keep the conversation going

Want clients to talk about your salon even after they leave? Keep them engaged with a simple follow-up message that shows you care.

Instead of a generic “Thanks for coming in!” try “We loved having you today! How’s your new style feeling?” or “We hope you’re loving your fresh cut! Let us know if you have any questions.”

A follow-up message:

Keeps your salon fresh in their mind
Encourages them to reply and engage
Increases the chance they’ll tell friends about their experience

TIP: If they respond positively, ask if they’d like to leave a review or share their experience on social media!

4. Turn your clients into social media ambassadors

People love showing off a fresh haircut, perfect brows, or glowing skin. Turn that excitement into free promotion for your salon by encouraging social media shares.

How to get more social shares:

Make your salon Instagram-worthy. A stylish mirror or branded backdrop encourages clients to take photos.
Offer a small reward for a social media tag. A free product sample or extra treatment can encourage sharing.
Run a giveaway. Clients who post about their visit can be entered into a prize draw.
Use a call to action. A simple sign near the mirror that says, “Tag us in your post for a chance to be featured!”

TIP: Reposting client photos makes them feel valued and encourages others to do the same!

5. Encourage clients to spread the word naturally

Beyond social media, clients also spread the word offline. A great experience keeps them talking to friends, coworkers, and family—but how do you encourage natural recommendations without it feeling forced?

Clients love recommending businesses they trust, especially when they’ve had an amazing experience. Here’s how to keep that conversation going:

Make it easy to talk about you. Unique services, signature treatments, or a standout experience give clients something worth mentioning.
Stay in touch. Regular social media posts and updates keep your salon top-of-mind when someone asks, “Do you know a good stylist?”
Give them a reason to talk. Whether it’s a fun new hair trend, an exciting event, or a client appreciation day, create a buzz that gets people sharing.

TIP: Clients will most likely recommend you right after their appointment—especially if they’re thrilled with the results!

6. Showcase happy clients to build trust & attract more

A happy client’s story is your best advertisement. When potential customers see real people raving about your salon, they feel more confident booking with you.

How to showcase client experiences:

Feature them on your website & booking page. A glowing review next to your booking form can be the final push a potential client needs.
Display top testimonials in your salon. Frame your best reviews near the reception or styling stations.
Encourage social media shares. If a client posts a transformation photo, reshare it to boost engagement.
Thank clients for their kind words. When someone shares a great review or testimonial, reply with appreciation—it strengthens loyalty and encourages more feedback.

TIP: Need more client testimonials? Ask satisfied clients if you can share their feedback on your social media or website!

Start growing with word-of-mouth marketing

Your best marketing tool is already in your salon—your happy clients! Give them reasons to book again, share their experience, and tell their friends.

Ready to take action? Try these quick steps today:

Ask a happy client for feedback to find out what they loved most about their visit.
Share a behind-the-scenes story on Instagram to engage your followers today.
Add your booking link to your bio to make it easy for new clients to book.