7 Salon Marketing Ideas to Attract More Customers

Oct 6, 2023
4 min read
lady with wild haircut  in yellow and blue holding a smartphone
Have you been wondering how to do your salon marketing properly? You've come to the right place. By implementing creative and strategic marketing tips, you can engage with your target audience, and ultimately elevate your salon business.

In this article, we'll look at seven ways to attract more customers and improve your salon's success through marketing strategies.

1. Keep a consistent salon branding

First of all, establishing a strong brand identity is one of the most crucial aspects of beauty salon marketing. Consistency across various branding elements helps reinforce your salon's image and make a lasting impression on customers. Here are a few elements that make up the brand identity:

Color palette

The colors you choose for your salon's branding play a significant role in shaping its visual identity including your logo, website, and marketing collateral. Consider the psychology of color and how different colors evoke specific emotions and perceptions. Choose colors that align with your salon's brand personality and appeal to your target demographic.


Your salon's logo serves as the cornerstone of your brand identity. It should be more than just a visual symbol; it should encapsulate your salon's style, values, and personality. A well-designed logo is memorable, versatile, and instantly recognizable. Invest time and resources into creating a logo that resonates with your target audience and reflects the essence of your salon.

Brand values

Communicating your salon's core values and commitments is essential for building trust and loyalty with customers. Your brand values reflect what your salon stands for and guide your decision-making processes. Whether it's a dedication to excellence, inclusivity, sustainability, or community involvement, clearly articulate your brand values and incorporate them into your marketing messages and customer interactions. Demonstrating authenticity and integrity in upholding your brand values helps foster long-term relationships with clients and differentiates your salon from competitors.
Salon interior

2. Incorporate social media strategy

Leveraging social media platforms is paramount for any salon looking to connect with its target audience and establish a strong online presence. Make a business profile on various social media platforms like Facebook, Instagram, Pinterest, and TikTok for effective salon promotion. These platforms are popular choices for promoting your salon. Here's how you can harness the power of social media to effectively promote your salon:

Create valuable content

Social media platforms provide an excellent opportunity to share valued content that resonates with your audience. Create and share engaging content with your audience. This can include beauty tutorials, styling tips, product reviews, and behind-the-scenes looks at your salon's daily activities. By offering valuable insights and advice, you position your salon as a trusted authority in the beauty industry, thereby attracting and retaining followers who seek expert guidance and inspiration.

Collaborate with influencers

Cooperation with local influencers or beauty bloggers can significantly amplify your salon's reach and visibility on social media. Identify influencers whose audience aligns with your target demographic and reach out to them to explore potential partnership opportunities. 

Invite influencers for complimentary services or exclusive salon experiences in exchange for authentic reviews, endorsements, or sponsored content. Their endorsement can lend credibility to your salon and introduce your brand to a broader audience, ultimately driving engagement and increasing brand awareness.

Run social media contests

Hosting social media contests or giveaways is an effective way to engage your audience, foster community interaction, and generate excitement around your salon. Consider organizing contests where participants can win prizes such as free salon services, product bundles, or exclusive discounts.

Encourage user participation by setting clear entry rules, promoting the contest across your social media channels, and creating visually appealing graphics or videos to capture attention. By incentivizing engagement and rewarding participation, you not only increase brand visibility but also cultivate a loyal and enthusiastic online community around your salon.

3. Provide seamless booking

Convenience is paramount in the salon industry for both attracting and retaining clients. Simplifying the booking process is key to improving the overall customer experience and encouraging repeat business. Implementing an online booking system can revolutionize your client's satisfaction, allowing them to schedule appointments at their convenience from any location with internet access. 

When choosing the right software for your salon, it's crucial to ensure that the system is user-friendly, providing real-time availability updates and enabling clients to easily select their desired services, dates, and preferred stylists. By letting clients book appointments online, you make it easier for them and the salon staff. This also reduces the chance of missed appointments because of scheduling conflicts or missed calls.

TIP: Create a booking website for even more convenience.

4. Offer a loyalty program

Having a loyal customer base is essential for the long-term success of your salon. Loyalty programs are an effective way to incentivize repeat business, foster customer retention, and strengthen relationships with your clients. You can offer many types of loyalty programs including:

Referral rewards

Harness the power of word-of-mouth marketing by incentivizing clients to refer their friends and family to your salon. Offer referral rewards, such as discounts or free services, to clients who successfully refer new customers. Not only does this encourage existing clients to spread the word about your salon, but it also attracts new clients who come recommended by trusted sources.

Birthday specials

Celebrate your clients' special day by offering personalized birthday specials or perks. This could include a birthday discount on services or products, a complimentary treatment, or a special gift. Recognizing and acknowledging clients on their birthdays not only makes them feel valued and appreciated but also reinforces their connection to your salon.

5. Leverage email marketing

Even in this day, email marketing remains a powerful tool for staying connected with your salon's customers, nurturing relationships, and driving sales. Here's how you can incorporate email marketing to effectively promote your salon's offerings and keep customers engaged:


Regular newsletters are an excellent way to keep your salon top of mind with your customers. Send out newsletters consistently, whether it's weekly, bi-weekly, or monthly, to provide updates, and offer beauty tips and advice. 

Your newsletters can include a variety of content, such as highlights of new services or products, staff spotlights, upcoming events, and educational articles on beauty trends or techniques. By delivering valuable and relevant content directly to their inbox, you keep customers engaged and reinforce your salon's expertise and value.

Promotion campaigns

Run targeted email campaigns to promote special deals, seasonal promotions, or new services to your salon's subscribers. Whether you're offering a limited-time discount on a popular service, launching a holiday-themed promotion, or introducing a new treatment or product line, email campaigns are an effective way to create urgency and drive action.

Segment your email list based on customer preferences, demographics, or purchase history to tailor your promotions to specific audience segments and maximize relevance and effectiveness. Use compelling subject lines, eye-catching visuals, and clear calls to action to encourage recipients to take advantage of your promotions and book appointments online.

Don't you have any experience with email marketing? Read about email marketing for beginners.
Photo of salon interior

6. Partner with other businesses

Collaborating with other businesses can be a mutually beneficial way to expand your salon's reach to attract new customers. Look for businesses in your niche or related industries that complement your salon's offerings. For example, you could partner with a local boutique to offer joint promotions or cross-promotional opportunities. Similarly, teaming up with a wellness center or fitness studio could allow you to offer package deals that combine salon services with wellness activities.

To find proper businesses for potential collaborations attend networking events or join industry associations to connect with potential business partners in your community. Building relationships with other local businesses can lead to valuable collaboration opportunities and help you tap into new customer markets.

Get also involved in community events or sponsorships alongside your partner businesses. Supporting local initiatives not only strengthens your ties to the community but also enhances your brand's visibility and reputation as a community-minded salon.

7. Try paid ads

Incorporating paid advertising into your salon's marketing strategy can help amplify your reach, target specific customer segments, and drive measurable results. That’s why you should consider running paid ads on popular digital advertising platforms such as Google Ads, or Facebook and Instagram Ads. Each platform offers unique targeting options and ad formats, allowing you to reach your ideal audience based on demographics, interests, and online behavior.

Use advanced targeting capabilities to reach potential customers who are most likely to be interested in your salon's services. Narrow down your target audience by factors such as location, age, gender, interests, and online activity to ensure your ads are shown to the right people at the right time.

Set clear objectives and allocate a budget for your paid advertising campaigns based on your salon's goals and resources. Monitor campaign performance regularly and make adjustments as needed to optimize ad targeting, messaging, and budget allocation for maximum ROI. Use analytics and conversion tracking tools to measure your ads' effectiveness and identify improvement areas.

In conclusion, effective marketing is vital for the success of any salon because of the competitive landscape. By maintaining consistent branding, engaging with customers through social media, offering convenient booking options, implementing loyalty programs, utilizing email marketing, partnering with other businesses, and leveraging paid advertising, your salon can attract new clients, retain existing ones, and drive business growth. 

These strategies, when executed strategically and cohesively, can help your salon stand out in the market, increase brand visibility, and ultimately achieve your business objectives. It's essential for you to continually evaluate and optimize your marketing efforts to adapt to changing market trends and customer preferences, ensuring long-term success and sustainability in the salon industry.

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