With your service provider in place, the subsequent step involves the careful collection and segmentation of customer data. Just as a skilled cartographer maps uncharted territories, you'll delineate your audience based on preferences, behaviors, and demographics. This will allow you to target different groups of your customers
. So you can send different types of emails to your existing customers, former ones, or those you want to reach. Once you’ve identified who your target audience is, you can move on to the next steps.