How to Keep Your Hair Salon's Clients Coming Back

Sep 22, 2023
2 min read
red hair salon
As a hair salon owner, you know that finding new clients can be one of the biggest challenges your business faces. However, keeping those clients can be an even greater challenge. The hair salon industry is competitive and constantly changing. It's crucial to find innovative ways to ensure your clients return to your salon.

In this article, we'll discuss several easy ways to promote your hair salon and keep your clients coming back. By implementing these tips, you can improve your salon's reputation, increase revenue, and grow your business. So, let's get started! 

Start with social media

Social media is an excellent platform to advertise your hair salon. Create social media profiles on platforms like Instagram, Facebook, or Pinterest. Be sure to post regularly and create engaging content that your clients will love. Post before-and-after photos of your haircuts, showcase your stylists' skills and share updates from your salon.

Introduce a referral program

Word of mouth is a powerful tool in the hair salon industry. Encourage your satisfied clients to refer their family and friends to your salon. To make it easy, introduce a referral program. It means, when a client brings new business, the referrer gets a small discount on their next visit.

Offer discounts and salon promotions

Who doesn't love discounts or promotions? Offer discounts or promotions for your services to ensure customer loyalty. For example, offer a discount for the first-time client or a 15% discount for clients who refer a friend. You can also offer promotions like "buy two services, get free hair products" or "get a free haircut with your color service."

Use email marketing

Email marketing is a cost-effective way to reach your clients. Collect your clients' email addresses and send them regular emails about your salon. Send them a monthly newsletter, discounts, promotions, or even a birthday greeting which can improve your customer experience strategy. Keep your clients updated on your salon's events and new services.
yellow blue hair salon interior

Reward your loyal clients

A great way to develop loyalty and promote repeat visits to your salon is to improve the client experience by rewarding devoted customers. For instance, as part of our client experience program, customers have the option of receiving a gratis service or a discount on their next visit after every 10 visits. 

This thoughtful gesture not only reinforces their loyalty but also serves as a powerful incentive for them to continue choosing our salon for their beauty needs.

Ways to boost customer retention

In summary, promoting your hair salon is critical to growing your business. To keep your clients coming back, try:
  • Create interesting posts on social media
  • Encourage your clients to bring in their friends with a referral program
  • Give discounts and promotions to keep your clients happy
  • Send newsletters to your clients using email marketing
  • Give rewards to your loyal clients
Implementing a few of these tips can help you keep your hair salon's clients coming back.

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