Best Practices for Tailoring Reminders to Customers

Sep 13, 2023
3 min read
A smiling man with a mobile
In today's fast-paced world, where time is a valuable commodity, customers rely on timely and relevant reminders to efficiently plan their busy schedules and ensure they make the most of their precious time. To meet these expectations and provide exceptional customer experiences, businesses must go the extra mile. For example by tailoring SMS and email reminders to the unique needs of each client. 

Optimize your communication strategy with a few proven tips. These will give you a detailed idea of how targeted and relevant reminders should look like. Your clients will be happy to receive them!

Create focused reminders

With focused reminders, the customer can quickly understand what the reminder is about. They should provide helpful information such as deadlines and other details about the booking. They will help the customer don't forget about a booked appointment and arrive on time. Say bye to no-shows and loss of profit. 


Reminders should include information relevant to the specific customer at a specific time. For example, notifying the clients of upcoming appointments, changes in their bookings, requests for feedback, or the expiration of a pass. Thanks to that, customers will feel happy and appreciated which will be reflected in their assessment of your business. Collect only the best ratings.  

Choose the best delivery option

Tailored reminders should include flexible delivery options. For example, you can send them via email or SMS. Are you hesitating about which method to choose? Leave that up to your clients. They can select the delivery method that works best for them. Get rid of undelivered emails or unread text messages.

Text messaging is the most convenient way for clients to receive information-packed reminders. Up to 90% of text messages are read within 3 minutes.

Email reminders stand out for the unlimited text length and the fact that it is a free way to send messages. Build a database of your customer's email addresses and use them for targeted email marketing.
Mobile phone notifications

Use automation

Automation can be used, among other things, to streamline reminders. You can set up what types of reminders you will send, you can preset the content of messages, and also the delivery method, which suits the client. Automation also ensures timely delivery and reduces the need for a big manual effort on your part. They will save you time and also money.

Custom messages

Customers should be reminded in a way that is relevant to them. Creating customized messages will help promote engagement and encourage the client to take action. Use addressing and add also exact information about their appointments. Tailor the messages to the customer’s interests and needs and craft them in a way that is engaging and persuasive. You simply set all this up and leave everything else up to the system. It does the rest of the time-consuming work for you. 

In conclusion, tailoring reminder preferences to the individual needs of customers is a fundamental aspect of effective communication. By creating focused notifications, personalizing messages, and providing various delivery options you can ensure that customers receive timely and relevant reminders that resonate with their unique situations. This tailored approach enhances customer satisfaction, increases engagement, and fosters long-term loyalty. By implementing these best practices, your business can differentiate itself from competitors and deliver exceptional experiences that keep customers satisfied.

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