Website traffic is the total number of people that visit your website, whereas conversion rate is the proportion of those people who complete a desired action like booking a service.
Understanding these metrics helps evaluate the effectiveness of your online marketing efforts and optimize your Booking Website
. Moreover, you can identify which marketing channels are working and which are not.
Tracking the conversion rate helps identify areas for improvement in the booking process, user experience, or website content. Additionally, it can improve your online visibility, attract more potential clients, and boost bookings.