5 Offline Marketing Tactics to Attract Local Clients to Your Hair Salon

Mar 6, 2025

3 min read

Growing your hair salon isn’t just about online promotion—offline marketing still plays a key role in bringing in local clients. Flyers, business cards, and in-person events help build trust and awareness in your community. But here’s the catch: offline marketing works best with an easy online booking system.

Let’s explore five powerful offline marketing tactics to bring more clients through your doors.

1. Hand out flyers with booking QR code

Flyers are a hair salon marketing classic, but to make them more effective, add a QR code that links directly to your online booking website. Instead of just reading about your services, clients can book instantly with a quick scan.

How to make your flyers work:

Distribute them in high-traffic areas like cafés, gyms, and boutiques.
Use high-quality visuals of your salon’s best work to grab attention.

TIP: Use online booking system to generate booking links and QR codes to your booking website, making it easy for clients to schedule appointments anytime.

Want to maximize your online presence? Check out 6 steps to use social media to promote your booking website

2. Leverage business cards with a QR code

A business card is a personal, tangible way to stay on a potential client’s radar. But instead of just listing your phone number, include a short, easy-to-type booking link or a QR code so they can schedule an appointment in seconds.

Where to distribute your cards:

Inside welcome bags at local events.
Alongside thank-you notes for existing clients.
At partner businesses like spas, gyms, and bridal shops.

A simple call to action "Book your next appointment here!" with a scannable QR code can turn a casual introduction into a paying client.

Make booking for clients easier than ever

Create free account

Tip: Want to increase repeat bookings? Read how rebooking boosts client retention for salons.

3. Partner with local businesses for cross-promotion

Teaming up with local businesses can expand your reach and introduce your salon to new clients. Think about businesses that share a similar audience—like boutiques, yoga studios, or skincare clinics.

Cross-promotion ideas:

Referral partnerships: A local gym hands out your salon’s promo cards, and you do the same for them.
Service bundles: Offer a spa + salon package for a full beauty experience.
Event sponsorships: Support a local fashion show or wellness fair with free mini-styling sessions.

When a trusted local business recommends your salon, clients are more likely to book with confidence.

4. Host a pop-up styling event

A live hair demo is a fantastic way to showcase your skills and engage with potential clients. Offer quick styling sessions or free consultations at local events and use a QR code display so attendees can book an appointment on the spot.

Best places for pop-ups:

Shopping malls or local markets
Wedding expos and beauty fairs
College campuses for student discounts

Tip: Want to take your services to the next level? Read how to p rovide the best services to your customers for expert tips!

5. Run a referral program with printed vouchers

Word-of-mouth is one of the best ways to gain new clients, and a referral program can encourage existing clients to bring in their friends. Instead of relying on verbal referrals, hand out printed vouchers with an exclusive deal:

"Refer a friend, and both of you get 10% off your next visit!"
"Bring a new client, and get a free deep conditioning treatment!"

Distribute these vouchers at your checkout counter, include them in thank-you bags, and give them to clients after appointments.

TIP: Want to build stronger client relationships? Explore 6 Types of Loyalty Programs to Offer to Your Clients.

Looking for more salon marketing tips? Read 7 salon marketing ideas.

Why is the online booking system essential for your hair salon

Attracting new clients is only half the battle—making it easy for them to book is what turns interest into real appointments. If a client has to call during business hours or wait for a response on social media, they might give up and book elsewhere.

Make booking easy with:

A free booking website where clients can book your services anytime, anywhere.
A shareable booking link to add to flyers, business cards, and social media for quick, hassle-free scheduling.
Automated reminders to reduce no-shows and keep your calendar full.

By combining offline marketing with online booking, you make it effortless for clients to say yes to your services.

Ready to attract more local clients?

Offline marketing isn’t outdated—it just needs to work hand in handwith online booking. By combining flyers, business cards, and events with a strong digital presence, you make it easier than ever for clients to find and book your services.